Walmart’ Objectives and Strategy
Walmart’s strategy focuses on sustaining a competitive advantage through low pricing, efficient supply chains, and customer engagement. Using the 5 S model—sell, serve, sizzle, speak, and save—Walmart aligns short- and long-term goals, including e-commerce expansion and supply chain optimization. The company targets diverse consumer segments while maintaining affordability. Through segmentation, positioning, and integration of marketing tools, Walmart enhances customer experience and operational efficiency. A flexible strategy ensures sustained growth and market leadership.
References
About us. (n.d.). Walmart. Web.
Bhasin, H. (2017). Marketing strategy of Walmart. Marketing91. Web.
Cuofano, G. (n.d.). Walmart mission statement and vision statement in a nutshell. FourWeekMBA. Web.
Hyde, R. (2019). How Walmart model wins with “Everyday low prices”. Investopedia. Web.
Our History. (n.d.). Walmart. Web.
Reference
StudyCorgi. (2025, February 12). Walmart’ Objectives and Strategy. https://studycorgi.video/walmart-objectives-and-strategy/