The Walt Disney Company: Main Strategies
Disney’s global success stems from its differentiation and diversification strategies. Its corporate-level focus on geographical expansion, business-level licensing, and joint ventures facilitates international growth. By adopting a transnational approach, Disney balances universal appeal with local cultural relevance, as seen in projects like Shanghai and Hong Kong Disneyland. Its related diversification links strategic business units to create synergistic value across animation, theme parks, consumer products, and media. This paper explores Disney’s strategies for competitive advantage in global markets.
References
The Walt Disney Company. (2021). About the Walt Disney Company.
Reference
StudyCorgi. (2024, December 29). The Walt Disney Company: Main Strategies. https://studycorgi.video/the-walt-disney-company-main-strategies/