The Samsung Company’s Headphones Target Market
Samsung’s diverse target market spans geographic, demographic, psychographic, and behavioral segments. With a focus on domestic and international markets like China, Samsung adapts global strategies to local needs. Catering to all income levels and emphasizing technology-friendly consumers, the company produces products appealing to various social groups. This segmentation allows Samsung to address unique preferences, fostering market penetration and growth while maintaining relevance across different lifestyles, purchasing powers, and cultural contexts.
References
Asdi, A., & Putra, A. H. P. K. (2020). The Effect of Marketing Mix (4P) on Buying Decision: Empirical Study on Brand of Samsung Smartphone Product. Point Of View Research Management, 1(4), 121 – 130. Web.
Tien, N. H. (2019). International distribution policy comparative analysis between samsung and apple. International journal of research in marketing management and sales, 2020(1), 2.
Yun, B. S., Lee, S. G. & Aoshima, Y. An analysis of the trilemma phenomenon for Apple iPhone and Samsung Galaxy. Serv Bus 13, 779–812 (2019). Web.
Reference
StudyCorgi. (2025, January 4). The Samsung Company’s Headphones Target Market. https://studycorgi.video/the-samsung-companys-headphones-target-market/