The Key Elements of Zara’s Supply Chain Strategy
Zara’s success in the global retail market is attributed to its innovative supply chain strategy, which emphasizes control, responsiveness, and efficient information flow. By investing in capital assets and minimizing reliance on third-party suppliers, Zara maintains greater control over production and distribution. The company’s approach of constant product replenishment and real-time feedback from stores enables it to quickly respond to customer demands. This agility in supply chain management is a key factor behind Zara’s rapid growth and competitive advantage in the fast-fashion industry.
References
Aftab, M. A., Yuanjian, Q., Kabir, N., & Barua, Z. (2018). Super responsive supply chain: the case of Spanish fast fashion retailer Inditex-Zara. International Journal of Business and Management, 13(5), 212–227.
Ferdows, K., Lewis, M. A., & Machuca, J. A. D. (2004). Rapid-fire fulfillment. Harvard Business Review.
Ivanov, D., Tsipoulanidis, A., & Schönberger, J. (2018). Operations and supply chain strategy. Global Supply Chain and Operations Management, 81–110.
Reference
StudyCorgi. (2024, December 30). The Key Elements of Zara’s Supply Chain Strategy. https://studycorgi.video/the-key-elements-of-zaras-supply-chain-strategy/