The IKEA Company’s E-Commerce Strategy
After a decline in sales in 2013, IKEA embraced digital transformation to compete in the growing e-commerce market. Leveraging social media, a tech-savvy customer base, and strong leadership, the company gradually integrated online sales with physical stores. However, IKEA faced challenges due to its traditional operating methods and slow data utilization. Despite initial setbacks in logistics and customer experience, IKEA adapted to coordinate digital and physical retail effectively.
References
Hagberg, J., & Jonsson, A. (2022). Exploring digitalization at IKEA. International Journal of Retail & Distribution Management, 50(13), 59-76. Web.
Sentance, R. (2018). The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs. Econsultancy. Web.
Reference
StudyCorgi. (2025, June 10). The IKEA Company’s E-Commerce Strategy. https://studycorgi.video/the-ikea-companys-e-commerce-strategy/