Target Audience of Fast Food Restaurants’ Web Sites
This essay analyzes the websites of McDonald’s, Burger King, and In-N-Out Burger, focusing on how each brand targets its audience. McDonald’s aims at children, teenagers, and parents, with a user-friendly interface and smartphone adaptation. Burger King targets a more adult audience, emphasizing online ordering but lacks important features such as a menu and location map. In-N-Out Burger’s website is simple, concise, and caters to older customers and travelers by focusing on product quality and location.
References
Burger King. Burger King Corporation, 2020. Web.
In-N-Out Burgers. In-N-Out Burgers, 2020. Web.
McDonald’s. McDonald’s, 2020. Web.
Reference
StudyCorgi. (2025, January 3). Target Audience of Fast Food Restaurants’ Web Sites. https://studycorgi.video/target-audience-of-fast-food-restaurants-web-sites/