Pizza Hut’s Marketing Strategy
Pizza Hut, the world’s largest pizza chain, combines innovation with strategic product and pricing approaches to maintain competitiveness. Offering a diverse menu and utilizing a combined ordering system, the franchise caters to regional preferences and adapts to market changes. Despite facing challenges from rivals and the COVID-19 pandemic, Pizza Hut has employed effective digital marketing strategies and loyalty programs to maintain customer engagement. A SWOT analysis reveals the company’s strengths, weaknesses, opportunities, and threats, highlighting areas for future growth and potential risks.
References
Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2020). Global Marketing: Strategy, Practice, and Cases. Routledge. 3rd edition.
Mothersbaugh, D. L., Hawkin, D. I., & Kleiser, S. B. (2019). Consumer behavior: Building marketing strategy. McGraw-Hill Higher Education. 14th edition.
Fleming, M. (2020). How Pizza Hut overhauled its media strategy to be more efficient. Marketing Week. Web.
Sharma, K. (2020). Marketing in the times of COVID-19: Pizza Hut. Business Insider. Web.
Valinsky, J. (2020). 300 Pizza Huts are closing after a giant franchisee goes bankrupt. CNN Business. Web.
Reference
StudyCorgi. (2025, January 4). Pizza Hut’s Marketing Strategy. https://studycorgi.video/pizza-huts-marketing-strategy/