Persuasion in the 1950s Advertising with Marilyn Monroe
This paper analyzes a 1950s shampoo advertisement featuring Marilyn Monroe, demonstrating how it effectively employs persuasion and the appeal to authority. By associating Monroe’s iconic beauty with the product, the ad convinces consumers that using the shampoo will help them achieve similar glamour. The use of Monroe as an authority figure enhances credibility, making the product seem essential. This analysis highlights how celebrity endorsements and logical fallacies shape consumer perceptions and advertising effectiveness.
References
Barroso, P. (2019). Rhetoric of affections: advertising, seduction and truth. Media & Jornalismo, 19(34), 143-154.
Reference
StudyCorgi. (2025, February 14). Persuasion in the 1950s Advertising with Marilyn Monroe. https://studycorgi.video/persuasion-in-the-1950s-advertising-with-marilyn-monroe/