Is the Customer Always Right?
The mantra “the customer is always right” underscores the importance of customer satisfaction in business success. Pioneered by Gordon Selfridge, Marshall Field, and John Wanamaker, it emphasizes ethical practices, quality service, and fostering loyalty. While critics argue some customers exploit this philosophy, proponents highlight its role in driving excellence and positive business outcomes. Satisfied customers boost sales, enhance reputation, and attract others through referrals and positive reviews, cementing their value as vital business assets.
References
Mendler, A. (2019). Why the customer is always right. Forbes. Web.
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StudyCorgi. (2025, January 4). Is the Customer Always Right? https://studycorgi.video/is-the-customer-always-right/
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