Idea Screening During New Product Generation
Idea screening is a crucial step in new product development, ensuring that only the most viable concepts move forward. This process involves eliminating infeasible ideas, incorporating analytical evaluation, and considering consumer feedback. Companies like Starbucks and Apple utilize customer input and ecosystem strategies to refine their selections. When multiple projects are pursued, recognizing potential synergies is essential. This essay explores idea screening methods, emphasizing consumer engagement and clustering approaches to maximize project success.
References
C Concept Generation & Screening, n.d., Web.
Pfeffermann, N, & Gould, J (eds.) 2017, Strategy and communication for innovation: integrative perspectives on innovation in the digital economy, Springer, Cham, Switzerland.
Reference
StudyCorgi. (2025, February 4). Idea Screening During New Product Generation. https://studycorgi.video/idea-screening-during-new-product-generation/