Freshippo Company’s Innovation and Technology-Driven Business Model
This paper analyzes Freshippo’s competitive strategy in the new retail industry, focusing on its integration of data analytics, mobile internet, AI, and cloud computing to streamline operations and enhance customer experience. Through innovations like ‘Daily Fresh’ and smart supply chain management, Freshippo addresses challenges posed by competitors such as Amazon Go. Strategic recommendations emphasize leveraging emerging technologies and localized marketing to strengthen market position and increase bargaining power across the value chain.
References
Sorescu, A. (2017). Data-driven business model innovation. Journal of product innovation Management, 34(5), 691-696. Web.
Reference
StudyCorgi. (2025, July 28). Freshippo Company’s Innovation and Technology-Driven Business Model. https://studycorgi.video/freshippo-companys-innovation-and-technology-driven-business-model/