Distribution Strategy for Starbucks Coffee Company
Starbucks’ distribution network involves sourcing coffee from global farmers, processing it in U.S. roasting factories, and distributing products through retail stores, franchises, and partnerships. Logistics are outsourced to ensure efficient transport and storage. Despite its expansive reach and premium brand positioning, Starbucks faces competitive challenges from local and international coffee chains and budget-friendly competitors.
References
Burgess, K. (2009). Starbucks adds local flavor to stores in bid to win back customers. New York Times Online. Web.
Seib, C. (2009). Starbucks says more customers visit and spend more. New York Times Online. Web.
Starbucks. (2009). Facts about Starbucks Coffee Company. Starbucks Coffee Company. Web.
Reference
StudyCorgi. (2025, January 17). Distribution Strategy for Starbucks Coffee Company. https://studycorgi.video/distribution-strategy-for-starbucks-coffee-company/