Cultural Factors Affecting Consumer Behaviour
Cultural factors play a significant role in shaping consumer behavior, influencing buying decisions and preferences. This paper explores how culture, subculture, and social class impact consumer behavior. Factors such as nationality, religion, gender, and social status directly affect the consumption of products, particularly in markets like cosmetics and skincare. Understanding these cultural influences is essential for businesses to effectively target diverse consumer groups, create tailored marketing strategies, and meet consumer needs for better business outcomes.
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Reference
StudyCorgi. (2025, January 3). Cultural Factors Affecting Consumer Behaviour. https://studycorgi.video/cultural-factors-affecting-consumer-behaviour/