Benefits of E-Commerce

E-commerce facilitates businesses in reaching global markets, enhancing customer interactions, and improving efficiency. It offers advantages like increased competitiveness, customer base expansion, and tailored marketing strategies. By streamlining communication across departments, e-commerce reduces production cycle times, as seen in companies like Toyota and Apple. This paper discusses the critical benefits of e-commerce in improving organizational productivity and market reach, emphasizing its role in modern business operations.

References

Kurnia, S., Choudrie, J., Md Mahbubur, R., & Alzougool, B. (2015). E-commerce technology adoption: A Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), 1906-1918.

Marinagi, C., Trivellas, P., & Sakas, D. P. (2014). The impact of information technology on the development of supply chain competitive advantage. Procedia – Social and Behavioral Sciences, 147(1), 586-591.

Savrul, M., Incekara, A., & Sener, S. (2014). The potential of e-commerce for SMEs in a globalizing business environment. Procedia – Social and Behavioral Sciences, 150(1), 35-45.

Stanowska, N. (2018). An investigation into the development of Toyota’s e-commerce customer journey. Journal of Undergraduate Research at NTU, 1(1), 146-181.

Yu, Y., Wang, X., Zhong, R. Y., & Huang, G. Q. (2016). E-commerce logistics in supply chain management: Practice perspective. Procedia CIRP, 52(1), 179-185.

Cite this page

Reference

StudyCorgi. (2025, January 7). Benefits of E-Commerce. https://studycorgi.video/benefits-of-e-commerce/

Powered by StudyCorgi's paper citation generator.