Apple Inc.’s Globalization Strategy and International Trade
Apple exemplifies globalization by designing products in the United States, manufacturing in China, and selling globally. The company follows a standardization strategy, treating the world as a single market without customizing products for specific regions. By leveraging low-cost production and efficient supply chains, Apple reduces costs and expands its global reach through e-commerce and physical distribution. This paper examines Apple’s globalization strategy, its role in international trade, and the global actions it advocates.
References
Bremmer, I. (2020). A tale of two companies: Apple and Amazon in the evolving globalization.
Lak, R. (2017). Globalization with Apple.
Reference
StudyCorgi. (2025, February 15). Apple Inc.’s Globalization Strategy and International Trade. https://studycorgi.video/apple-inc-s-globalization-strategy-and-international-trade/