Apple Inc.’s Global Strategies: Multi-Domestic, Transnational, and Standardization Approaches
This essay examines Apple Inc.’s international business strategies for serving global markets. Apple combines a multi-domestic approach to local customization, a transnational strategy to leverage global resources and innovation, and a global standardization strategy for consistent branding and customer experience. By integrating these strategies, Apple effectively adapts to diverse consumer needs while maintaining operational efficiency and a unified brand image worldwide.
References
Apple. (n.d.). Apple Business – Enterprise Security. Web.
Cha, H. (2020). A paradigm shift in the global strategy of MNEs towards business ecosystems: A research agenda for new theory development. Journal of International Management, 26(3), 100755.
Reference
StudyCorgi. (2025, June 26). Apple Inc.’s Global Strategies: Multi-Domestic, Transnational, and Standardization Approaches. https://studycorgi.video/apple-inc-s-global-strategies-multi-domestic-transnational-and-standardization-approaches/