Alphabet and Google Companies’ Strategic Directions

Alphabet’s creation has unlocked opportunities for innovation, investor engagement, and strategic growth by separating its operations from Google’s reputation. Alphabet can focus on technologies, investments, and digital advertising while leveraging Google’s resources and expertise. However, it faces threats from inflation, exchange rate fluctuations, and litigation risks. Alphabet’s competitive edge includes a blank brand, vast resources, and talent magnetism. By harnessing its core competencies in technology and innovation, Alphabet aims to excel in competitive markets spanning diverse industries.

References

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Venkatraman, N.V. (2015). Alphabet isn’t a typical conglomerate. Harvard Business Review. Web.

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StudyCorgi. (2024, December 19). Alphabet and Google Companies’ Strategic Directions. https://studycorgi.video/alphabet-and-google-companies-strategic-directions/

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