Accor Hotel Group: Evaluation

Accor Hotel Group (AHG) is a leading global hospitality enterprise with over 5,300 hotels and 40+ brands in 110 countries. Despite the challenges of COVID-19, the company sustained growth through innovation, sustainability initiatives, and a strong communication strategy. AHG’s mission and vision emphasize diversity, digital transformation, and environmental responsibility. By aligning leadership, programs, and services with long- and short-term goals, AHG has demonstrated resilience and adaptability. Future expansion aims to strengthen its global presence while advancing sustainability in hospitality.